Most of the writing on European social commerce comes from US-centric consultancies reading press releases. SCEU is closer to the ground. We help brands win the market by knowing it firsthand — platform by platform, country by country.
I started Social Commerce Europe because every brand I spoke to was hitting the same wall: the playbooks they were reading were written for the US market. Europe is fragmented — different platforms, different consumer behavior, different rules per country. The brands winning here aren't copying Shein or LTK; they're operating with European context.
SCEU is the partner I wish those brands had when I was on the inside. We do strategy, activation, and training across the nine EU markets where social commerce is actually working — with an opinion, a number, and a recommendation behind every call.
We exist to make European brands competitive in a market that's growing faster than every other region — and we do it with the kind of specific, sourced, on-the-ground intelligence that most agencies don't bother with.
Seven years from Instagram Checkout to a $146B market. The shape of the wave matters — and the next 18 months will define who rides it. SCEU is where we plant our flag.
Instagram Checkout launches, establishing shoppable posts as a viable sales channel for European brands.
COVID-19 drives a 40% surge in social media shopping. European brands scramble to build direct-to-consumer social channels.
TikTok Shop launches in the UK, marking the first major short-video commerce platform to enter European markets.
European influencer-led commerce grows 3x. Live shopping events gain traction in UK, Germany, and France.
Meta, TikTok, and YouTube all expand shopping features in Europe. Social commerce market surpasses $90B.
European social commerce hits $121.29 billion. 25.5% CAGR achieved — the European opportunity becomes impossible to ignore.
Market reaches $146.35B with 20.7% growth. TikTok Shop live in 6 EU countries. SCEU founded to be the European partner this market lacks.
TikTok Shop targets Netherlands, Poland, Belgium, Sweden. Market projected toward $302.74B by 2030.
30 minutes, direct with Senne. No pitch, no slide deck — just a real conversation about what you're trying to do and how SCEU could (or couldn't) help.
Book a strategy call