Insights

Intelligence that turns into action.

Weekly briefings, platform guides and market reports on European social commerce. No fluff, every claim sourced. Built for marketing and DTC leads who need to make decisions this quarter.

New · Q3 2026 release

The 2026 European Social Commerce Intelligence Report.

Every stat we cite — plus 40 more. Platform-by-platform fit scoring, country-level benchmarks, and the projected growth curves you need for your 2026 board deck.

  • 9 EU markets benchmarked
  • 6 platforms scored on fit
  • Gen Z behavioral data
  • $302B 2030 projection
  • Live shopping playbook
  • Creator economy map
Free at release · Q3 2026 · Newsletter included, unsubscribe anytime
SCEU · Intelligence Report
2026 Edition · 48 pp.
European
Social
Commerce
Briefing.
$146.35B9 EU
Articles & guides

Upcoming briefings.

Practical guides, market analyses and platform deep-dives. The first briefings drop alongside the 2026 report.

Platform GuideTT

TikTok Shop in Germany: the operator's playbook

Setup, taxes, shipping providers, creator partnerships. Everything we wish we'd known before our first DACH activation.

Coming soon
Market BriefNL

Netherlands · ahead of TikTok Shop's Q3 launch

Sizing the opportunity, who's already shopping on social, and where Dutch DTC brands should plant flags first.

Coming soon
Report Preview2026

The 2026 European Social Commerce Outlook

Three early signals from the upcoming report: live shopping consolidates, IG monetizes Reels, TikTok Shop hits 10 EU markets.

Coming soon
Live ShoppingLive

Why live shopping is finally working in Europe

What changed in the last 18 months — and the three formats that actually convert for fashion and beauty.

Coming soon
Creator EconomyCr.

Picking the right creator for an EU activation

A framework for evaluating reach vs. conversion vs. cultural fit. Plus the mistake we see brands make at month one.

Coming soon
Gen Z BehaviorZ

67% of Gen Z discover products via social video — now what?

The behavioral shift behind the headline number, and what it means for your content strategy in 2026.

Coming soon

The weekly European social commerce briefing.

One email every Tuesday morning. Market moves, platform shifts, and one actionable recommendation. Currently sent to a small but growing list of EU brand operators.