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The 2026 European Outlook · Q2 update
This week: Q2 European social commerce update — TikTok Shop expansion timeline, Instagram's monetization changes, and three signals we're tracking heading into Q3.
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Growing audience · join the front row
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The full briefing library.
Every episode focused on European social commerce. No platform-agnostic generalities, no 30-minute monologues.
9:18TikTok Shop Netherlands · what we know
11:45Why live shopping is finally working in EU
22:07Interview · DTC founder on activation
8:53Picking the right creator for EU
6:4167% Gen Z discover via video · breakdown
12:19Instagram Shopping in 2026 · honest review
16:24The 9 EU markets that actually buy
18:02Live · TikTok Shop launches we tracked
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